As you know, a quality custom sign is one of the most effective ways to promote your business. After all, according to recent surveys, a whopping 60% of respondents say they entered a business off the street for the first time based on the sign! When hiring a custom signage company, here are some qualities to look for to ensure you're working with the best providers around.

1. Expertise

According to IBISWorld, the United States has over 29,500 billboard and sign manufacturing businesses. Therefore, you have many options to consider, but one of the top things you should look for is expertise in signage. After all, you don't want a poor-looking and flimsy sign that you'll need to replace within a year or so. An easy way to judge their expertise is by viewing a portfolio of past signs they've produced.

2. Range of Offerings

When you invest in a sign, the actual sign itself may not be the last thing you'll need from the company. Does the contractor handle the design and have the expertise to produce beautiful work that can make your company stand out on the block? You should also see if they handle your sign installation needs and if they provide ongoing maintenance. After all, even the best sign must deal with elements like snow, UV rays, mold, dirt, or grime buildup. You want your signage to look its best, and having a custom signage company that can help you with maintenance can take a load off your back.

3. Competitive Pricing

Custom signage is one of the most cost-effective ways to promote your business. Unlike other types of promotions, you don't have to keep paying for a sign. Once you've bought it, it's yours to keep until you replace it with a new one. With that said, you still want to get the fairest upfront cost possible. Check how other custom signage companies' pricing compares with one another. You could always gather three quotes and compare the pricing with portfolio samples and the overall reputation.

When you invest in a sign for your business, you're investing in your branding and reputation. For many people, your outdoor sign may be the first introduction to your business, so you want to make it count. Look no further than our experienced custom signage company, which can handle a range of services such as production, maintenance, installation, and design. Contact our team at Vancouver Sign Co today to get started producing the signage worthy of your business.